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PUBLICATIONS LISTING

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BOOKS  |  BOOK CHAPTERS  |  PEER REVIEWED JOURNALS  | REPORTS | THESIS 

Books:

  1. Shilbury, D., Phillips, P, Karg, A., Rowe, K., & Fujak, H. (2023). Sport in Australia: An Organisational Overview, (6th ed.). London: Routledge.

  2. Westerbeek, H., & Karg, A. (2022). International Sport Business, (1st ed.). London: Routledge.

  3. Karg, A., Shilbury, D., Westerbeek, H., Funk, & Naraine, M. (2022). Strategic Sport Marketing, (5th ed.). London: Routledge.

  4. Shilbury, D., Phillips, P., Karg, A. & Rowe, K. (2017). Sport in Australia: An Organisational Overview, (5th ed.). Sydney: Allen & Unwin.

  5. Shilbury, D., Westerbeek, H., Funk, D., Quick, S., & Karg, A. (2015). Strategic Sport Marketing, (4th ed.). Sydney: Allen & Unwin.

Book Chapters

  1. Polonsky, M., Robertson, J, Karg, A., & Newton, J. (2023). Extending CSR Accreditation Brands It May Not Always Work. In: Bhattacharyya, J. et al. (Eds) Dealing with Socially Responsible Consumers. London: Palgrave Macmillan (Springer).

  2. Karg, A. (2022). Understanding Media Consumers. In: Fujak, H., & Frawley, S. (Eds), Sport Broadcasting for Managers. London: Routledge.

  3. Fujak, H. & Karg, A. (2022). Sport Audience Measurement. In: Fujak, H., & Frawley, S. (Eds), Sport Broadcasting for Managers. London: Routledge.

  4. Robertson, J., & Karg, A. (2022) Pandemic Disruption: Sport Governing Boides and COVID-19. In: Frawley, S. & Schulenkorf, N. (Eds), Handbook for Sport & COVID-19. London: Routledge.

  5. Karg, A. (2022). Data, Digital and Sport Consumer Behaviour. In: Hayduk, T., Naraine, M. & Doyle, J. (Eds) Routledge Handbook of Digital Sport Management. London: Routledge.

  6. Karg, A., & Ingley, C. (2020). Sport Governance Models: A comparison of Australia, New Zealand and South Africa. In: Shilbury, D., & Ferkins, L. (Eds), Routledge Handbook of Sport Governance. London: Routledge.

  7. Naraine, M., & Karg, A. (2018). Digital Media in International Sport: Engaging Fans via Social Media and Fantasy Sports. In: Li, M., MacIntosh, E.W, & Bravo, G. (Eds), International Sport Management. West Virginia: Human Kinetics.

  8. Karg, A. & Lock, D. (2016). New media development and strategies for mega events: The Olympics and FIFA World Cup. In: Frawley, S. (Ed.), Managing Mega Events. New York: Routledge.

  9. Karg, A. & Lock, D. (2014). Using New Media to Engage Consumers at the Football World Cup. In: Frawley, S. & Adair, D. (Eds.), Managing the Football World Cup. Basingstoke: Palgrave Macmillan.

 Peer‐Reviewed Journal Publications:

  1. Wilson, K., Karg, A., Sherry, E., Brietbarth, T., & Symons, K. (in press, 2024). Mandating Women Board Members in Sport Organizations: Change via Coercive Institutional Pressure. Journal of Sport Management.

  2. Storr, R, Yeomans, C., Karg, A., & Sherry, E. (in press, 2024). Social value accumulation through Australian aquatic facilities. Managing Sport and Leisure.

  3. Yeomans, C., Karg, A., & Nguyen, J. (in press, 2024). Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation. Managing Sport and Leisure.

  4. Symons, K., Duncan, S. Karg, A., Wymer, S., & Sherry, E. ( 2023). Navigating fandom: how user generated content reflected the conflicting emotions of sport’s importance during COVID-19, Sport in Society.

  5. Yeomans, C., Karg, A., Nguyen, J. & McDonald, H. (2023). Exploring the interplay between attitudinal and behavioural determinants of fitness centre member retention. Managing Sport and Leisure.

  6. Heckel, L., Eime, R., Karg, A., McDonald, H., Yeomans, C., & O’Boyle, I. (2023). A systematic review of the wellbeing benefits of being active through leisure and fitness centres. Leisure Sciences.

  7. Yeomans, C. & Karg, A. ( 2023). The enduring necessity of fitness centres in times of global uncertainty. Managing Sport and Leisure.

  8. Fujak, H., Karg, A., & Whitburn, D. (2023). Sport Media has an Audience Measurement Problem. European Sport Management Quarterly.

  9. Robertson, J., Karg, A., Rowe, K., & Raw, K. (2023). “My definition of community is community, and their definition is more around fan engagement”: Balancing business and social logics of professional sport teams’ community activities. Sport Management Review.

  10. Eime, R., Harvey, J., Karg, A., O’Boyle, I., Heckel, L., Charity, M., & Westerbeek, H. (2023). Motivations to be active in club-based sport compared to fitness centres. Managing Sport and Leisure.

  11. Taylor, C., Naraine, M., Rowe, K., Robertson, J., & Karg, A. (in press, 2023). The impact of a new women’s professional sport league on pre-existing sport organisations: A modified, integrative approach to examining change. Sport, Business, Management: An International Journal.

  12. O’Boyle, I., Heckel, L., Karg, A., Eime, R., & McDonald, H. (2022). An Exploration of Management Perspectives on Wellbeing Outcomes in the Aquatic and Recreation Industry. Annals of Leisure.

  13. Whitburn, D., Taylor, C., Turner, P., & Karg. A. (2022). The Effects of Sport Organization Messgaing Bias on Consumers: A Gender Focus. International International Journal of Sport Communication.

  14. Kunkel, T., Karg, A., & McDonald, H. (2022). The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behaviour. Sport Marketing Quarterly.

  15. Nguyen, J., Karg, A., McDonald, H. & Valadkhani, A. (2022). Predicting individual event attendance with machine learning: a 'step-forward' approach. Applied Economics.

  16. Wilson, K., Karg, A. & Ghaderi, H. (2022). Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity. Business Horizons.

  17. Westerbeek, H., Eime, R., Karg, A., de Bosscher, V. (2022). The Future of Sport Business. Frontiers in Sports and Active Living.

  18. Symons, K., Breitbarth, T., Zubcevic-Basic, N., Wilson, K., Sherry, E., & Karg, A. (2021). The (un) level playing field: sport media during COVID-19. European Sport Management Quarterly

  19. Karg, A., Nguyen, J., & McDonald, H. (2021). Understanding Season Ticket Holder Game Attendance Decisions. Journal of Sport Management.

  20. Karg, A., Tamaddoni, A., McDonald, H., & Ewing, M. (2020). Predicting Season Ticket Holder Retention Using Rich Behavioral Data. Journal of Sport Management.

  21. Whitburn, D., Karg, A., & Turner, P. (2020). The Effect of Digital Integrated Marketing Communications on Not for Profit Sport Consumption Behaviors. Journal of Sport Management.

  22. Ae, M., Kunkel, T., Funk, D., McDonald, H & Karg, A. (2020). Built to Last: Relationship Quality Management for Season Ticket Holders. European Sport Management Quarterly.

  23. Karg, A., McDonald, H., & Leckie, C. (2019). Channel Preferences Amongst Sport Consumers; Profiling Media Dominant Consumers. Journal of Sport Management.

  24. Daniels, J., Kunkel, T., & Karg, A. (2019). New Brands: Contextual Differences and Development of Brand Associations Over Time, Journal of Sport Management.

  25. Rowe, K., Karg, A., & Sherry, E., (2018). Community-Oriented Practice: Examining Corporate Social Responsibility and Development Activities in Professional Sport. Sport Management Review.

  26. Whitburn, D., Karg, A. & Turner, P. (2018). Exploring e-Promotion in National Sport Organisations. International Journal of Sport Management and Marketing.

  27. McDonald, H., Karg, A., Leckie, C., Zubcevic. (2018). Female season ticket holders: how their satisfaction is derived differently from men. European Sport Management Quarterly. 18(2), 156-174.

  28. McDonald, H., Leckie, C., Karg, A. Zubcevic, N. Lock, D. (2017). Segmenting Initial Fans of a New Team: A Taxonomy of Sport Early Adopters. Journal of Consumer Behaviour, 15(2), 136-148.

  29. Funk, D., Lock., D, Karg, A., & Pritchard, M. (2016). Sport Consumer Behavior research: Improving our game. Journal of Sport Management, 30(2), 113-116

  30. Gaarenstroom, T., Turner, P & Karg, A. (2016). Framing the Ultimate Fighting Championship: An Australian Media Analysis. Sport in Society, 19(7), 923-941.

  31. Filo, K., Lock, D., & Karg, A. (2015). Sport and social media research: A review. Sport Management Review, 18(2), 166-181.

  32. Karg, A., McDonald, H., & Schoenberg, G. (2015). The Immediate Impact of Coach Succession on Season Ticket Holder Attitudes, Sport Marketing Quarterly, 24(1), 30–42.

  33. McDonald, H., Karg, A., & Leckie, C. (2014). Predicting which season ticket holders will renew and which will not. European Sport Management Quarterly, 14(5), 1-18.

  34. MacDougall, H., Nguyen, S., & Karg, A. (2014). 'Game, Set, Match': an exploration of congruence in Australian disability sport sponsorship. Sport Management Review, 17(1), 78-89.

  35. McDonald, H., & Karg, A. (2013). Managing co-creation in professional sports: the antecedents and consequences of ritualised spectator behaviour. Sport Management Review, 17(3), 292-309.

  36. McDonald, H., Karg, A., & Vocino, A. (2013). Measuring season ticket holder satisfaction: rationale, scale development and longitudinal validation. Sport Management Review, 16(1), 41-53.

  37. McDonald, H., & Karg, A. (2013). Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time. Journal of Marketing Communications, 1-20.

  38. Eagleman, A., Karg, A., & Rodenberg, R. (2012). Olympic Sport Governance Structures: The Case of Two National Governing Bodies in Gymnastics. Case Studies in Sport Management, 1(1).

  39. Karg, A., & McDonald, H. (2011). Fantasy sport participation as a complement to traditional sport consumption. Sport Management Review, 14(4), 327-346.

  40. Sherry, E., Karg, A., & O'May, F. (2011). Social capital and sport events: spectator attitudinal change and the Homeless World Cup. Sport in Society, 14(1), 111-125.

  41. Turner, P., Fuller, P., & Karg, A. (2010). 'Matching' the club to the sponsor: perceptions of Australian Football League club sponsorship managers. Journal of Sponsorship, 3(4), 321-332.

  42. McDonald, H., Karg, A., & Lock, D. (2010). Leveraging fan's global football allegiances to build domestic league support. Asia Pacific Journal of Marketing and Logistics, 22(1), 67-89.

Public Reports

  1. Karg, A., Robertson, J., & Dinsdale, S. (2022). Disruptor and Accelerator: COVID-19’s Impact on the Australian Sport Industry. SportNXT: Melbourne.

  2. Sherry, E., Karg, A. J., Storr, R., Yeomans, C., Houston, R.J. (2022). Social Impact of the National Aquatic Industry. Swinburne Sport Innovation Research Group & Royal Life Saving Society - Australia.

  3. Karg, A., De Cotta, T., Farmer, J., Aryani, A., Knox, J., Adler, V., & Kamstra, P. (2021). Infrastructure for Social Connection, Swinburne Social Innovation Research Institute.

Theses

  1. Karg, A (2011). 'Structure and Functioning of Complex Sport Organisations'. Unpublished Doctoral Thesis.

  2. Karg, A (2007). 'Management of Sponsorship: An Australian Case Study'. Unpublished Honours Thesis.