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Adam has been quoted in, had research cited in or published written pieces for the following outlets:

  • The Australian; The Guardian; The Herald Sun; The Age; The Sydney Morning Herald; Canberra Times; Brisbane Courier Mail; NineMSN; Channel 10 (TV News); ABC Radio, SEN Radio, The Conversation; The Times (India); AAP; AFL.com

Topics include: Sport Marketing, Sport Broadcasting, Events and Ticketing, Sponsorship, Athlete Branding, Analytics and Technology in Sport, New Sport Leagues/Teams, Sport Innovation, Sport Fandom, Sport Management Education.


Industry Workshops and Contributions

Adam is a speaker at national and international industry conferences and educational events including the Sport Analytics World Series and Sport Innovation Summit. He has also led the development and delivery of a number of AusTrade supported Sport Marketing and Management Workshops held in locations across India (Delhi, Mumbai, Bangalore) and Sri Lanka (Colombo). In other educational partnerships with overseas universities and sport organisations, he has been the lead speaker at Industry Fan Engagement and Analytics Workshops hosted by the Indian School of Business and led workshops for professional teams in Australia and Asia spanning fan development, brand and sport services. He has been a contributor to national commissioned reports, including the 2017 National Broadband Network 'Future of Sport' Report.

Recent Speaking/Presentation Topics

  • Fan Experience and Measurement: The application of Analytics for Professional Sport Teams (Sport Industry Presentation)

  • Data as Competitive Advantage: Merging Sport and Business (Business/Industry Presentation)

  • Sport Fan Equity, Data and Analytics (Sport Industry Presentation)

  • Innovation and Sport Business (Sport Industry Presentation)

  • Merging Academic and Industry Applications of Research: Planning and Execution (A session for University HDR students)

 Academic Conferences

Adam has authored over 60 sport, management and marketing academic conference papers including presentations at:

  • Sport Management Association of Australia and New Zealand (SMAANZ) Conference, North American Society for Sport Management (NASSM) Conference, American Marketing Association (AMA) Conference, Sport Marketing Association (SMA) Conference, European Association of Sport Management (EASM) Conference, UK Academy of Marketing Conference.


Adam has taught a range of subjects at both undergraduate and postgraduate level in an academic capacity across Swinburne, Deakin and LaTrobe Universities.

  • Consumer Behaviour

  • Sport Marketing / Sport Promotions and Public Relations

  • Sport Organisation / Introduction to Sport Industry

  • Sport Broadcasting

  • Strategic Management

  • Organisation Behaviour / Management

  • Marketing Management / Marketing Fundamentals

He has been the receipt of teaching and service awards including the Vice Chancellors WJC Banks Award for Excellence in Learning and Teaching (Deakin University) and Pro-Vice Chancellor awards in Teaching and Service categories (Deakin University).