PART 1: THREE DISRUPTIVE TRENDS

  • Generational Change and Fandom

  • Technology and Innovation

  • Sport Teams Role in Society

PART 2: KNOWN KWOWNS

  • Fan Development (Segments and Drivers)

  • Maturity

  • Growth Principles

  • Tech Impact

PART 3: OPPORTUNITIES THROUGH PSYCHOLOGICAL OWNERSHIP

  • Control

  • Investment of Self

  • Intimate Knowledge

  • Self-Identity/Value Congruence

  • Belonging / Connection

  • Social Visibility

  • Cultural Symbolism

INDUSTRY DISCUSSION

Amanda Romeo - AFL

Andrew Fuss - Port Adelaide Football Club

Jeremy Millard - Hawthorn Football Club

Samantha Blomeley - GWS GIANTS

Bharat Sundaresan - Award Winning Journalist